by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Customer Relationship Model Guide What is a Customer Relationship Model? When we talk about a customer relationship model, we refer to the overall plan or strategy for managing one-on-one interactions with your customers with the goal of growing and retaining them....
by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Customer Segmentation Guide What is Customer Segmentation? Customer segmentation is the process of dividing your customer base into groups or segments based on shared characteristics such as customer value, demographics, behavior, preferences, or needs. Your...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Sales Strategy Guide What is a Sales Strategy? Your sales and marketing strategies are very closely related. While marketing focuses on generating and nurturing a pipeline of potential customers, sales is more focused on the direct interaction with the customer and...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Marketing Strategy Guide What is a Marketing Strategy for Customer Acquisition? A customer passes through different lifecycle stages when interacting with a brand, from when they first become aware of your brand all the way until they turn into someone who actively...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Distribution Strategy Guide What is a Distribution Strategy? A distribution strategy is your plan used to make your products or services available to your customers. It involves determining the best way to deliver your products or services to your customers and...
