by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Sales Strategy Guide What is a Sales Strategy? Your sales and marketing strategies are very closely related. While marketing focuses on generating and nurturing a pipeline of potential customers, sales is more focused on the direct interaction with the customer and...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Marketing Strategy Guide What is a Marketing Strategy for Customer Acquisition? A customer passes through different lifecycle stages when interacting with a brand, from when they first become aware of your brand all the way until they turn into someone who actively...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Distribution Strategy Guide What is a Distribution Strategy? A distribution strategy is your plan used to make your products or services available to your customers. It involves determining the best way to deliver your products or services to your customers and...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Pricing Strategy Guide What is a Pricing Strategy? Another essential part of your Go-To-Market strategy is your pricing strategy. A pricing strategy refers to the overall plan or framework that you use to set prices. Your pricing strategy focuses on how a you...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Product Positioning Guide What is Product Positioning? Product positioning refers to how you want your company to be perceived by your target audience in comparison to its competitors. To define an effective product positioning, it is essential to understand your...
