by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Fundraising Guide What is a Fundraising Strategy? For many new businesses, there comes a point when they need to raise external capital, for example, to invest in marketing or product development, in order to scale their business to the next level. If this is you,...
by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Customer Experience Management Guide What is Customer Experience Management? Another lever, and probably the most basic one, to retain and grow your customers is the customer experience you provide. If customers have a positive experience with your brand and...
by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Customer Loyalty Strategy Guide What is a Customer Loyalty Model? Another way to retain, engage and grow your customers is through a customer loyalty strategy or model. A loyalty model or strategy is a set of tactics and initiatives designed to cultivate customer...
by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Customer Relationship Model Guide What is a Customer Relationship Model? When we talk about a customer relationship model, we refer to the overall plan or strategy for managing one-on-one interactions with your customers with the goal of growing and retaining them....
by Nora Anna Fehringer | Apr 30, 2024 | Grow & Scale your Business, Playbooks
Customer Segmentation Guide What is Customer Segmentation? Customer segmentation is the process of dividing your customer base into groups or segments based on shared characteristics such as customer value, demographics, behavior, preferences, or needs. Your...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Sales Strategy Guide What is a Sales Strategy? Your sales and marketing strategies are very closely related. While marketing focuses on generating and nurturing a pipeline of potential customers, sales is more focused on the direct interaction with the customer and...
