by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Marketing Strategy Guide What is a Marketing Strategy for Customer Acquisition? A customer passes through different lifecycle stages when interacting with a brand, from when they first become aware of your brand all the way until they turn into someone who actively...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Distribution Strategy Guide What is a Distribution Strategy? A distribution strategy is your plan used to make your products or services available to your customers. It involves determining the best way to deliver your products or services to your customers and...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Pricing Strategy Guide What is a Pricing Strategy? Another essential part of your Go-To-Market strategy is your pricing strategy. A pricing strategy refers to the overall plan or framework that you use to set prices. Your pricing strategy focuses on how a you...
by Nora Anna Fehringer | Apr 29, 2024 | Launch & Go to Market, Playbooks
Product Positioning Guide What is Product Positioning? Product positioning refers to how you want your company to be perceived by your target audience in comparison to its competitors. To define an effective product positioning, it is essential to understand your...
by Nora Anna Fehringer | Apr 29, 2024 | Build & Validate your Idea, Playbooks
Business Case Definition Guide What is a Business Case? A business case is a financial model which allows you to validate the financial viability of your business idea. A business case or financial model is a structured approach to forecasting the financial...
by Nora Anna Fehringer | Apr 29, 2024 | Build & Validate your Idea, Playbooks
Product Validation Guide What is Product Validation? While you are building your MVP or the initial version of your product/services, you want to already start validating your business idea, meaning you want to test and verify whether your business idea in general and...
